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Country/pop star Jessie James is face of eyelash product campaign.
July 15, 2010
By: TOM BRANNA
Editor
Jessie James, a popular country recording artist, is NovaLash, Inc.’s new celebrity spokesperson. According to the company, she will appear in its consumer and trade publication advertisements and promotional materials as well as participate in NovaLash’s publicity campaign. “When I found out Jessie James was wearing our lashes, I immediately knew she would be the perfect starlet to represent our line. We love Jessie’s look and attitude—she embodies everything that NovaLash represent...
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